Minda Lures, Inc. was established in 2004 to design and produce innovative fishing products that will enhance fishing effectiveness and fun. John Guerin is president of Minda Lures, Inc. and has been an avid fisherman for almost 40 years.  His philosophy of taking a product you already own and making it better led to the creation of the Crank Bait Tail™ and the Injured Minda™, for which he is the sole developer. Watch for more of his innovating products in the near future.

Minda, meaning “knowledge” in native American, was the name John’s daughter held in wait for a baby sister. Instead, the name was attached to a different kind of “child” – dad’s new company.